Eloise worked for the BHB’s “Discover Racing Project” while at university in London followed by 3 years at Brighton Racecourse in Hospitality and Sales which proved invaluable for her racing knowledge. In 2005 John Penny’s daughter, Eloise, joined Heart of the South when the string was increased from 6 to 14 horses. She now runs the organisation with a professional and friendly attitude ensuring everyone at Heart of the South enjoys a fantastic ownership experience – win, lose or draw.
Eloise has always ridden and in fact still occasionally rides some of the better behaved Heart of the South horses when they’re on holiday.
Sam joined Heart of the South Racing in spring 2012, initially on a placement. However she did such a great job and has since joined us full time. This enables us to man our Cisswood Stables office six days a week, meaning Owners are always greeted by Sam’s infectious enthusiasm when visiting their horses or calling the office.
Sam is a huge asset to the team and her attention to detail ensures all syndicate administration and owner communications are undertaken promptly and to the highest standard.
Formally the MD of Systematic Telecoms Ltd, John’s love affair with racing has been the main influence behind Heart Of The South Racing & Bloodstock.
For 3 years, 2001/4 John worked for the British Horseracing Board promoting & explaining racehorse ownership at racecourses throughout the UK.
John represents Heart of the South Racing at the racecourses when we have a runner but main influence is the purchasing of foals and yearlings at the sales as his bloodline racing knowledge is second to none.
At our small stud in Framfield, it is Caroline who does most of the feeding, mucking out and grooming, it is hard work, particularly in the winter but Caroline says “It is all worthwhile when the foals grow up and go on to win races.”
Caroline also organises all the food and refreshments at our annual summer BBQ, which goes down extremely well with our owners. We also let her go racing sometimes!